Pokemon Card Market Analysis
Type Research paperRole Data Analyst | Team LeadYear 2026
Outcome Proved that the 37% increase in median card price was a composition effect
The story
Through 2025, people bought Pokémon cards like an asset class. Across 540 chase cards tracked monthly from January 2021 to November 2025, the median price rose +37.46%. That looks like a market that went up.
Cut the same data at the end of 2024, and the median price is down 22.84%, with 60% of cards underwater instead of 41%.
No cards were changed, only the time framing, and it exposed this hidden reality.